April Business Health Check

Just a moment to read!

Answer these three questions this week and you'll be well on your way to creating relevant, engaging content for your Facebook business page:

  1. Clarify your message: What are the three things you want to tell people about your business?
  2. Know who you're talking to: Map out your customer persona by giving them a name and understanding who they are. What are the questions in their heads that either attract them to or prevent them from using your service?
  3. Build a content calendar: What are you going to post on Facebook and when?

Disclaimer: The information in this article is of a general nature only, and is not intended to address specific circumstances of any particular individual or entity. Specific advice should be sought from qualified professionals prior to relying on any information received from this article. 

Facebook: Why your business needs it (and how to use it!)

2 Minutes to read 
Are your ideal customers adults? Then your business needs to be on Facebook because that's where their eyeballs are. Time-poor or don't have a clue where to start? Get some answers with these six most frequently asked questions.
Read more…

Turn customer complaints into opportunities

Dealing with customer complaints can be both gruelling and rewarding. But being able to turn the situation around so your customer is happy with the outcome can strengthen their loyalty to your brand and inspire some gold standard word of mouth marketing.

Communication and attitude are as vital as expert product knowledge. Read more…

Feel the love - How raving fans can rock your business

You may have heard the term 'raving fans'. It's a passionate subset, usually about 10-15% of your customer base, who are so in love with your business that they shout it out from the rooftops. They keep coming back, not because it's convenient, but because they want to. And even if you've had a bad moment, they'll stick with you while others shoot out the door.

Read more…

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